Various marketing career after completing MBA

MBA specialisation in marketing is one of the most opted after main stream courses. Here you will learn various skills like communication skills, analytical skills,leadership skills, business ethics and ability to integrate new ideas. In short you will learn to develop the strategies in order to achieve organisational goal effectively and efficiently.

Check — MBA Specializations list

Various marketing career after completing MBA:

1. Digital marketing: The scope of digital marketing is wide as we know world is getting more digitalised in every aspect hence digital marketing is a booming career. It involves branding, email marketing, social media marketing, web designing, app development, content marketing and many more. Nowadays most of the company are working smart by using digital marketing to build their brand and to generate leads and sell.
2. Market research analyst: Market researcher analyst devises method of data collection. It involves researching about current trends so as to understand their customer, their purchasing habit, their needs and to know consumer psychology about current trend that why people make certain choices. And because of changing technological and social trend, you can bring lots of ideas to the table. In short it conveys the data and helps in evolving marketing strategies on retaining customer. And nowadays company are more focusing on retaining its customers for growth and to lead in dynamic environment.
3. Media planner: A media planner selects the mean of advertising product and helps marketing team to meet targets. By assigning the right amount of money to the right channels, help you generate potential customers. You can work as a copywriter, graphic designer, film and video editor etc.
4. Brand manager: As we know brand have a powerful influence, not on customer engagement but also on management of an enterprise. Many companies manage their brand through public relations, publicity, phone directories, online (website, blogs, social media such as Twitter and Facebook), broadcast media (television, radio), print media (newspapers, magazines, speciality publications), and print displays and direct mails (brochures, flairs, signage).
5. Public relation: Public Relations involves interacting with clients on daily basis. It also involves promotion through media publicity, enhances public awareness of the company, and projects the organisation as a source of opportunities and growth. In short public relations managers are known as the spokesperson for the company and are involved in creating a favourable brand image.
6. Direct Marketing: It involve reaching customer directly by using phone, purchase histories, email ids etc. and communicate about new product and services.Many service provider companies send automated follow-up emails to be in regular touch with the customers to grow their business.
7. Sales manager: As we know sales is basic operating income of any company. Here the responsibilities for a sales manager would depend on the sector and the organisation. A sales manager has to set sales targets and monitors distribution and customer service.
8. SEO/SEM manager: It is more innovative profile. SEM stands for Search Engine Marketing. It is a type of Internet marketing, it involves the promotion of websites, it increases their chances of visibility in search engine results pages i.e it makes it trendy and more visible to the viewers. It is done primarily through paid advertising. SEM may incorporate search engine optimization (SEO), it rewrites or adjusts website content and site architecture to achieve a rank which is higher in search engine results pages and to enhance pay per click (PPC) listings.

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